Competition with other otoscopes in the current market
Criteria Aurislite Dr Mom Welch Allyn
Portable
Battery Lithim Ion AAA Alkaline AA Alkaline
Rechargable
Light LED LED Halogen
Durability High Low High
Parts replacement rate never frequent rare
Cost $25 $18 $95

Marketing Strategy

To achive our goal of providing low-cost and reliable otoscopes to low-resource areas in third world countries, we decide to cooperate with non-profit organizations such as Red Cross, Tongueout, etc. We sell our products with a fair price to those organizations, and let them distribute products to low-resource areas, along with appropriate trainning and teaching instructions.